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Kodiak Shield Roofing

Privacy Policy


Effective Date: December 11, 2025

This Privacy Policy describes how Kodiak Shield Roofing (a brand operated by Saltycake.com LLC), collects, uses, and shares personal information when you use our website, https://www.kodiakshieldroofing.com/.

1. The Data Controller

The website is owned and operated by Saltycake.com LLC. Saltycake.com LLC is the data controller responsible for the processing of your personal information.

  • Website: https://www.kodiakshieldroofing.com/

  • Contact Email for Privacy Inquiries: ops@saltycake.com

2. Information We Collect

We collect information that you directly provide to us through our forms (such as our "Get a Quote" or "Roof Quiz" forms) and information collected automatically via tracking technologies.

A. Data You Directly Provide

When you request a service, quote, or information, we collect the following personal information:

  • Identification and Contact Data: Name, Phone Number, Email.

  • Service and Property Data: Property Address, Service needed (e.g., replacement, repair, inspection).

B. Data Collected Automatically (Tracking)

We use various tracking technologies to understand how users interact with our website, which may include IP addresses and browsing behavior. Specifically, we use:

  • Meta Pixel: Used for advertising, conversion tracking, and retargeting on Facebook and Instagram.

  • Google Ads Conversion Tracking: Used to measure the effectiveness of our paid advertising campaigns on Google.

  • Google Analytics: Used to analyze website traffic, user behavior, and overall site performance.

3. How We Use Your Information

We use the data we collect solely for the following business and commercial purposes:

  • Service Fulfillment: To contact you regarding your request in order to fulfill the roofing service you initiated.

  • Lead Generation: To qualify your request and share your information with our service partner.

  • Communication: To send you updates, confirmations, or follow-up communications related to your service request.

  • Marketing and Analytics: To measure the performance of our advertising campaigns, optimize our website, and conduct retargeting campaigns.

4. How and Why We Share Your Information

We are a lead generation service, and sharing your data is essential to fulfill your request for a roofing service.

  • Third-Party Service Partner: Your personal information (Name, Phone Number, Email, Property Address, and Service needed) is shared with our exclusive, pre-vetted, third-party roofing contractor partner for the sole purpose of providing the roofing service requested. This partner will contact you directly to schedule an inspection or provide a quote.

  • Tracking and Advertising Partners: We share data with tracking providers (Meta, Google) to facilitate ad targeting and conversion measurement.

5. Your Rights and Choices

If you have any questions about this policy or wish to exercise any rights regarding your data (such as requesting access to or deletion of your information), please contact us at: ops@saltycake.com.